In today’s online business environment, it is important to make money to cover the cost of production, to break even and to make profit. Bloggers and publishers often take steps to ensure they make enough money that would keep them in business. They often publish ads on the websites to generate income.
Revenue from ads is the major source of income for most publishers. However, over years this trend has dropped because of the increasing use of ad blockers by site visitors.
Most visitors use adblockers on their sites to block ads which have become ‘annoying’ or intrusive. Also they take this step to restore their user experience which has been eroded by ads.
In the last couple of years, adblockers have resulted in the loss of billions of dollar in revenue for publishers and advertisers. In a 2015 PageFair study, the estimated revenue loss for publishers was estimated at about 22 billion dollars. This is a huge loss in an industry that practically needs a constant revenue stream to stay afloat.
1Why website visitors use adblockers
Adblockers are scripts installed on browsers to prevent ads from displaying on a website that is being accessed. Visitors can get discouraged from using a website that is laced with lots of ads and can get discouraged from pop-ups which tend to be disruptive to how they consume content on the site. Since publishers need to make money and at least pay for the cost of hosting and running the website, adblockers are a problem to them.
The use of adblockers has become mainstream for visitors, and publishers have been adopting various methods to solve the problem. The main methods that publishers have used so far include:
The use of anti-adblock scripts on their blogs or website to prevent the installation and running of adblock extensions.
This solution has not solved the problem of adblockers for publishers because daily we get to see the development of superior scripts that trump the anti-adblock scripts used by the publishers.
The blocking of adblock users from accessing the site.
Blocking users who have installed an adblocker has not been effective. What it has succeeded doing is discouraged users from visiting the sites and leading to loss of leads and revenue to the publishers.
The use of paid content or paywalls in place of advertisement.
This method has not solved the adblock issue because people have options of accessing free content elsewhere. Why should they pay to consume content when they can access same elsewhere?
These solutions have not really solved the loss of revenue problems for publishers, but there is now a system that works.
This is the ADZbuzz solution which allows the installation and use of the ADZbuzz Ublock extension.
The solution to adblock and revenue loss for publishers is the ADZbuzz Ublock extension
ADZbuzz Ublock is the solution to revenue loss for publishers who have been affected by Adblockers usage. The following are reasons and benefits you will love this solution:
ADZbuzz Ublock is a free browser extension that users can install to prevent the accessing of ads on a web page.
Once this extension is installed in a browser like, let’s say, Chrome, no advert will appear on the site. This will help the user enjoy a smooth browsing experience.
ADZbuzz Ublock is an adblocker with a difference.
This is because it will be the world’s first adblocker that directly pays publishers from revenue generated by a centralized advertising platform. The adblocker comes with a script that publishers can install on their websites. This script will track the volume of visitors that come to the site and the amount of revenue that would be earned by the publisher.
ADZbuzz Ublock provides a centralized advertising platform where revenue is generated to pay the publishers.
This platform centralizes the generation of revenue from the selling of advertisement. People can go to this platform and make a purchase whenever they are actively looking for a product.
The ADZbuzz centralized advertising platform is the ADZbuzz Savers.
Whenever a visitor clicks on any online retailer in ADZbuzz Savers, the system automatically distributes money to publishers.
More so, any user who installs this adblock is automatically helping the publisher to make money.
Everyone benefits from ADZbuzz Ublock – the user, the publisher and the advertiser.